Category Archives: Fashion News


The Apsara awards are back as every year. Once again rewarding the talents….making few really happy and some pretending to be happy, people sad. But there is always one winnerThe 7th Chevrolet Apsara Awards 2012 powered by Venus Soap saw a dazzling night with all celebrities in shimmery attires. The event this was held at the Mumbai’s plush Yashraj Studios. These awards are not just awards like so many other awards happening every year off late, but are ranked among the most awaited events by the television and entertainment industry.

The hot topic to discuss is the red carpet. Which was the stand out at the event?

Who wore what?

This time the celebrities were dressed in classy attires. It was not just stylish garments by designers but added to it was the fabric they wore to stand out. It was more of satin, silk and velvet which added classy tint to the styling. The sari and dresses were all trancy with chiffon / crepe or net fabric. The ladies looked amazing with delicate work or zari preferred by most of them, where men were not less. Most men rocked the ramp with a black suit, walking on a red pathway.

What to wear? Is this question troubling you….

You need to rush for a party; you have no clue what to wear. Infact most of us don’t know the difference and how they should dress depending upon the occasion. You cannot wear the same attire for an office party what you wear for a club. Check out one, two, three below…

One -Cocktail party: should be all about glamour, shimmer, sparkle all around. You have a bling bling sequence dress; it’s time to wear it now.  Even leather will do well, for this party. Club with a plain clutch bag and heels in contrast colours.

Two -House party: these parties are tricky, very tough to decide whether to dress up or go casual….so be safe dress up with something comfortable, bling it with shoes or bag. Flats will be a better option here. Dress up simple and stylish. The designer Shantanu and Nikhil has a lot in his collection for such parties.

Three -Office party: I would advice to be dressed up with smart formals. Bold colour dresses with belts and heels or may be high waist trousers with a cute top. Satin fabric dresses do quite well here. Don’t overdo with accessories. Studs will be enough with a clutch bag.

Follow the 5 this season 2012

Romantic Silhouettes:  Ladylike details. Show the love with your clothes! Perfect for Spring, this vibrantly printed blouse creates a feminine shape with a nipped-in wrap waist that ties on the side. The double ruffle V-neckline and armholes add a soft touch to an already adorable sleeveless women’s top.


Retro Inspired Fashions:  Amp up your style repertoire with retro inspired women’s fashions.

Tribal Prints: Think ethnic-patterned tunics and hippy inspired maxis; fitted knits and hardware details. Not just this real mix of patterns on dresses, tops and skirts.  Designers are using a range of eccentric prints on the runway this season.

Leather: Not just for winter anymore! Leather blazers, leather shorts, and leather skirts in soft colors. Pick pieces that are breezy. No matter what you wear there is no match for beautiful leather clothing.


Color Blocking:

Using 2 or 3 colors on the same piece. Colour block fashion is one of the hottest new trends for the season. It combines the use of two or more blocks of colour in an ensemble. This could be for a top, bottom, tunic, a dress and even a handbag or shoes. Simply it means – creating an outfit by putting areas or blocks of solid color next to each other. It can include monotone, bright colours, muted colors, contrasting and complimentary colors.

Color Forecast 2012




  • Provocative Tangerine Tango, an enticing juicy orange, is a vivacious and appealing refresher to enliven anyone’s outlook this spring.
  • Providing a jolt of energy, Solar Power radiates warmth and cheer.
  • Fanciful Bellflower, a distinct ornamental purple, exudes uniqueness and creativity.
  • Scintillating and sexy, Cabaret is a sensual and intense rosy-red – an excellent choice for summer clothing and cosmetics.
  • Sodalite Blue, a classic maritime hue, brings order and calmness to mind. Like an anchor to a ship, this dependable shade works with every color in the palette.
  • Cockatoo, a tactile blue-green, is sure to make your spirits soar. This unusual hue adds a whimsical touch to the palette and will make a statement this spring.
  • Margarita, a piquant yellow-green, lifts spirits with its refreshing and stimulating glow.
  • Reminiscent of a blossoming garden on an early spring morning, fragrant Sweet Lilac evokes the fresh scents of summer. This delicate pinkish lilac adds a touch of romance to any wardrobe.
  • Natural, versatile neutrals add practicality to this season’s brights. Driftwood, an adaptable blend of beige and gray with a slightly weathered feel, and Starfish, a perfect warm summer neutral, complement all colors featured in this season’s top 10.


  • Similar to the women’s palette, men’s hues take a bright and playful approach to spring 2012, with yellow and orange continuing to make a statement.
  • Brave, bold colors like Tangerine Tango and Solar Power are the perfect confidence boosters.
  • Combine them with Sodalite Blue for a more balanced look, or weave in warm neutral Starfish for a safer, more subdued look.
  • Spring and Summer naturally evoke feelings of calm ocean waters and tranquil beach vacations.
  • Vivid Hawaiian Ocean adds sparkle to any attire. Pair it with Dazzling Blue to lift basic blues to new heights.
  • Vintage Khaki, a timeless yet quintessential classic, is best paired with Granita, a full-bodied and robust deep red.
  • Breezy Tradewinds creates the perfect combination for spring with Dazzling Blue and Grass Green.
  • This sporty Tommy Hilfiger yet classic golf green is sure to be a hit in active sportswear.

Pearl Academy – High on Fashion

The annual graduating event of Fashion design students of Pearl Academy of Fashion Chennai called ‘THE PORTFOLIO-2011’ was showcased by young talents put together a mesmerizing show of innovation, flair and creativity genius for a diverse group of industry professionals at Chennai Trade Centre. The show was choreographed and compered by the renowned stylist and Fashion Guru ‘ Prasad Bidapa’.Portfolio 2011 is the culmination of the students learning at the academy. The joint endeavor by the graduating students of the 4th year BA (Honours) and 2 year PG Diploma is aimed at showcasing their innovative design solutions and construction techniques to the industry.

Students had  to demonstrate their aptitude for design development, fashion presentation, market knowledge and trend forecasting skills acquired through industry exposure and the duration of their course at pearl.

Mr. S. Ramalingam, Director, Pearl Academy of Fashion said, “ Four years of learning, toil, trails and tribulations culminated at the annual ramp presentation- PORTFOLIO 2011”.

Students of the 4th year full time B.A.(Honours) Programme in Fashion Design(FDUG) presented 23 collections and the 2-year full time PG Diploma Programme in Fashion Design(FDPG) presented 6 collections based on the vast and rich pool of Indian crafts and value addition techniques.

Modelland – by Tyra Banks

Well Well Well!

TYRA BANKS has it all and more!

She was just a teenager when she became one of the world’s most successful models. She also became the talk show host and creator of the hit show “America’s Top Model” and now she’s adding ‘author’ as well to her list of titles by writing a novel called “Modelland”.

The 36-year-old mogul is teaming up with Random House to release three novels based on her own experiences as a model.

Banks said, “Modelland” is fiction but it’s inspired by her own life and some of the monsters she refers in the book are taken from the real world. The story brings a teenage girl and her friends to an imaginary place called Modelland. “Every girl in the world wants to go there because it’s where ‘Intoxibellas’ are trained,” Tyra wrote, adding, “Intoxibellas are drop-dead beautiful, kick-butt fierce and, yeah, maybe they have some powers too.

Modelland is a first of three-part series & now she has offers to turn her novel into a movie!

Have you read the book? What do you think?


L.A.M.B – Harajuku Mini Fashion Line for Target

From Missoni to Gwen Stefani, Target is all about style this fall.

The Minnesota retailer just disclosed the first photo of the upcoming ‘Harajuku Mini’ fashion line for kids by singer and L.A.M.B designer Gwen Stefani.

Gwen Stefani’s Fashion Brand L.A.M.B has created a kids wear line for the Brand ‘Target’ called ‘Harajuku Mini’ which is a Japanese inspired super cute and playful kids clothes.

This new line will consist of apparel and accessories for babes, kids and tweens and is scheduled to hit all Target stores on 3th, November 2011.

The promo pictures have been launched and those look fabulous, with the never aging pop star Gwen Stefani in something that looks like ‘Alice In Wonderland’ inspired outfit with ruffles and bows in abundance. In those pictures below, in addition to Gwen are the super cute little outfits from the kids wear with even cuter kids adorning the outfits. Take a peep!

Comments from Stefani, ”Harajuku Mini is a dream come true! I’ve always wanted to do cool children’s fashion line inspired by the Playful clothing found in Japan. The whole idea is about being creative, expressing your own individuality and having fun getting dresses.”

The line will include everything from shoes to hoodies to specially designed toddler to tween set. Affordability is the key for the designer and mother of two – so nothing will cost more than $30.

We are in awe of the collection and dig the promo pictures! Looks like we got ourselves a Wonder Woman right here!


The awards to pay tribute to the women in the world. For their achievements and extra ordinary contributions made in various streams. People have been awarded this award every year; the winners this time are as below.

•    Jennifer Lopez: The All-Star
•    Tory Burch: The Fashion Force
•    Laura Bush, Barbara Bush & Jenna Bush Hager: The Generations Award
•    Chelsea Handler: The Queen of the Night
•    Withelma “T” Ortiz-Macey: The Bravest Truth-Teller
•    Gabrielle Giffords: The Undaunted
•    Lea Michele: The Diva Next Door
•    Cindy Sherman: The Art Superstar
•    Esraa Abdel Fattah: The World Changer
•    Gloria Steinem: Lifetime Achievement Winner


1.    JENNIFER LOPEZ : the star has been awarded the women of the year award for her success and efforts. In an years time she has managed to go from superstar to megastar to ultimate-supreme-giganto star, all thanks to a little thing called American Idol, her new album , her new clothing line for Kohl’s and even her very public split from Marc Anthony. Lopez, 42, had got her first break at 22, dancing as a Fly Girl on the hit TV show In Living Color. In 1997, her starring role in the acclaimed Selena sealed the deal: Then, in 1999, Lopez released her first album, On the 6 and that was it. Next was her jaw-dropping fashion moment in 2000, the cut-down-to-there green Versace gown, that’s so famous that it’s actually on display at the Grammy Museum in L.A. She’s a fantastic role model.

2.    Tory Burch: The Fashion Force
She’s a great businesswoman and her legacy is helping other women.  “I believe in women.” Is what she says. She did not expect such achievement in future when she started in 2004 to, today, a $330-million-a-year brand worn by everyone from Taylor Swift to Michelle Obama. This year she’s outdone herself: She’s added 18 new stores to her 46 Tory Burch shops worldwide—including a flagship on Madison Avenue—and industry insiders predict that her 2011 revenue will jump an eye-popping 52 percent. “I see myself as a tomboy who grew up on a Pennsylvania farm and who has three kids,” she says. “I never went to design school.” Even so, her iconic products—the easy-to-wear tunic and that shoe, her T-logo ballet flat—got people buzzing, fast. “Women are the best investment,” she says. “You see the hardships they’ve been through and how they’ve overcome. This is her inspiration in life.

3.     Arianna Huffington: The Visionary
In 2004 she started working on a fresh idea: a site that would bring together news, gossip and entertainment reports from around the Web, plus bloggy musings and blockbuster scoops, all under The Huffington Post. It was launched in 2005 with critics to be a failure project. But she did not loose the track and proved the project to be success. Then, in February 2011, she brokered the splashiest merger of the year, selling to AOL for $315 million and taking editorial control of a media giant that reaches more than 225 million visitors worldwide. “People underestimated for how truly brilliant was.

4.    Withelma Ortiz-Macey : The Bravest Truth-Teller
She is a Woman of the Year because: “Her efforts to shine a light on the abuse of young girls will save lives—that I know for sure.” Withelma Ortiz-Macey, nicknamed “T”. Her childhood memories are not pretty. The daughter of drug addicts, remembers being left wearing dirty diapers for days, staying in a crack house with blood on the walls and feeling roaches crawl over her body. Shuttled between more than 14 different foster homes, at age 10 she met a man who promised to love and care for her. But there was a catch: She had to stand on an Oakland street in her tiny jean shorts and pink sneakers, selling herself. “I felt scared, worthless,” she says. “I’d be beaten if I didn’t bring back $1,000.”
That T managed to escape this life at 17, thanks to a court-appointed advocate, is in and of itself a miracle. But then she did something even more remarkable: She dedicated herself to telling her story to the most influential people she could find; she’s testified to Congress and made her case at the White House. “I felt like I had to do it,” she says, “so people would understand what these girls go through.”
Today, at 22, T is becoming one of the nation’s most effective voices on a problem many people think plagues only foreign countries: the sex trafficking of children. The National Center for Missing & Exploited Children estimates that roughly 200,000 girls in the United States are lured into the sex trade each year. Instead of being treated as victims of child rape.
T wants to change the world. She’s working with the Rebecca Project, which is urging government action on this issue. The result: This year, for the first time ever, the President’s budget proposed federal funding to combat domestic sex trafficking. “Sexual assault victims almost never come forward and talk about the crime,” says Congressman Ted Poe (R-Tex.), who was so moved by T’s courage that he plans to reintroduce an anti trafficking bill. “The T,” he says, “is for tenacious.”
And she’s more than talk. So far T has helped 100-plus girls in their struggle to leave forced sex work. Mentoring dredges up painful memories, but it’s worth it, she says: “I didn’t live through all this crap for nothing.”

Nina Garcia’s – Style Rules

In Nina Garcia’s book, “Look Book: What to Wear for Every Occasion”, which is out in stores now, Marie Claire‘s fashion director outlines what to wear to every imaginable occasion. Here are some of the rules to live by and more specifically dress by!

Always prepare for the unexpected.

Since you are always in the eye of the public, you have to pay close attention to what you wear. Every woman needs to stay on her toes in this era of cell-phone cameras and Facebook. Whenever you are in doubt about how you look for an errand run, ask yourself, if someone takes a photo of me, will I be OK with it hitting the Internet? If the answer is no, then redo your look.

When dressing for dramatic effect, do something surprising.

Don’t be afraid to mix things up by pairing a military-style jacket with a velvet skirt, vintage with modern, off-the-rack with couture, formal with casual. If you wear all black, add striking color with shoes or a bib necklace. Try to create an unusual silhouette with high-waisted, narrow trousers and a blousy top, or loose trousers with a fitted top and a bolero. As always, work with your figure; draping, pleats, and proportion can work miracles when it comes to hiding flaws and enhancing assets.

Style is like a muscle: You have to exercise it regularly or you’ll lose it.

Working from home or going on maternity leave is no excuse to let go of your look. The more you schlep around in drawstring pants and tees, the less you’re going to be able to pull yourself together when necessary. Likewise, the more you walk out of the house feeling like a million bucks, the more you are going to want to get out and make an impression. Think about dressing up, even for days spent around the house.

What were they thinking?

Celebrities always get us dumbfounded; either they look gorgeous or just downright ridiculous and ugly.  Many people think they can carry off all types of garments, But they are WRONG!

Everyone needs to check the style and decide what looks good on them. Celebrities have to understand the limelight is on them and that they should keep up to trends and fashion to what suits their bodies, or hire a stylist to do that for them.

These are few of the – What were they thinking?


No idea what’s worse, the monstrous black satin bow atop Kelis’ head or the blinding, disco ball-inspired dress she sported to the Dorsia Club opening in London? Or Randy Jackson child like coat which should have stayed on a kid, but am guessing he thinks his jacket is dino-mite.  Look at the aspect of Paris’ ensemble which is extremely dated (including tacky!), she also appears to be twice her age thanks to this matronly mistake. Including Eva for wearing her Muppet-like dress to say farewell to her Desperate Housewife Character Gabriella Solis role. more like she was saying my fashion sense is dead without you?!