The blast in designer wear industry


Research show that there is potential growth in the designer wear industry with an annual growth rate of 40 % the booming designer wear industry in India is likely to cross Rs 11,000 crore mark by 2020,  currently we are at about Rs 720 crore, according to a study titled ‘Trends in Indian Designer Wear Industry’ released by The Associated Chambers of Commerce and Industry of India (ASSOCHAM).

“The designer wear industry in India is driven by the force by higher disposable incomes contributing in rising the purchasing power and along with that the contribution is from the emerging trends of mall in our cities. This trend has also helped in the growth of fashion consciousness among the crowd.

With the increas in these trend and fashion awareness we see many increments and how more and more people are opting for branded products and they portray a clear picture of how much they in love with designer wear. As its unique and one of a kind, with very rare repeats. It highlights your personality.

Besides, rapidly growing popularity of boutiques selling designer and local wear showcasing finished and ready-to-stitch garments and trendy dress material is another growth driver for designer wear industry.

Then the next contributor for blast of designer industry is the film industry which is all about branded cloths and designer wear being exhibition by the individuals every day, and followers love to follow the trend.

“Currently India’s share in the global designer wear industry is a minimal 0.32 per cent but is likely to reach about 1.7 per cent by 2020,”

As we see a huge potential the ASSOCHAM plans and advices the fashion design institutes to concentrate on the designers who will contribute and work for making India the fashion capital of the world.

According to a recent ASSOCHAM survey nearly 35 per cent of male and over half of female shoppers in urban India prefer shopping at retail outlets which are one-stop shopping destination as one can find almost all the leading local and international brands under one roof. Besides, nearly 40 per cent of working couples prefer buying designer wear for their kids.

But before the designers move ahead , they tend to step back because of a major problem they face of plagiarism, as designs get copied and thus more and more fashion designers have started seeking copyright protection and are getting their designs registered.

 

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