The Lela Rose Summer 2012

“For Payless, New York Fashion Week is all about runway-to-reality and delivering high fashion at an incredible price for a range of consumers. Lela and Christian create rich-looking, special pieces inspired by their creativity from the runway, and we are thrilled to be able to make these designers’ unique fashions available and accessible for shoppers.

The Lela Rose Spring ’12 collection is inspired by the neon sign graveyards of Vegas – once so garish and colorful, now with burned-out bulbs and weathered hues – and the amusement park vibe of Coney Island with its electric and playful spirit.

The Lela Rose for Payless Spring ’12 runway collection oozes with Rose’s inspiration and features both vibrant and bleached colors, graphic shapes and resin studding on wood-stacked wedge soles – a nod to burned-out neon bulbs.

Iconic of Lela Rose designs and her strong use of signature fabrics, shoe styles for the runway feature Lela’s Spring ’12 materials including the “carousel” cotton print, “bulb-dot” silk and “checked jacquard” used in the ready-to-wear apparel collection.

In keeping with high-low fashion, Payless is also providing shoes from its current collection to New York-based designer TollaCole for her presentation debut at New York Fashion Week. In a presentation at local SoHo art gallery — Waterhouse and Dodd — TollaCole’s evening gowns will be paired with Payless footwear including the uber-stylish Komet platform pumps — at just $35a pair — from Payless’ new Brash collection.

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