Category Archives: latest news


The sweet and spicy year, 2012.. The runway goes hot and spicy unlike before with just solid and flower print stuffs.

This time, it was prints enriched with fruits and vegetables. its awesome to visualize me with fruity cocktail dresses also their scenting perfume when i wear one.

The exhibit of tiny waists in corset crop tops teamed with tulip shaped midi-skirts made the summer pallet goes dynamic.

The fifties returned teens with pretty midi-dresses adorned with colourful foods and vintage style brooches.

The runway Feminine and flirty pieces are made a rally and the ladies will get to play dress up by putting together mixed up with ladylike heels and playful accessories.

Kate Moss attracted the show at Louis Vuitton’s SS12 runway shoe sporting a girly white lace and feathered dress, a cutesy hair band and ladylike shoes.

River Island has a new eye catching collection with trendy sleeves with embellished corset and pencil skirt set that clutches the sexy silhouettes viewed on the runway. People go high to look high class.

Bloomers during these earlier days are not meant to be worn by grans, patterned bloomer shorts are coupled with matching corset tops and tough accessories for perfect looks

With accessories wicker basket handbags and pasta shape accessories look glamorous.

Fashion for 2012 is hedonistic to the majority. So don’t panic to encounter all your favourite looks instantly.

Garment association (SIGA) seeks removal of excise duty

The readymade garment industry has been protesting for quite a long time now, against the negative impact they see because the impact of excise duty on readymade garments industry, this has been a big obstacle in the growth of the industry. With lights of hope the South India Garment Association has sent a memorandum to R S Gujral, Revenue Secretary, and Textile as well as Medium & Small industry Ministry, to seek government’s attention for the revival of the apparel industry and reconsidering the policy.

Kundan Jain, President, South India Garment Association said, “Tariff value for RMG falling under the chapters 61, 62 and 63 has been fixed at 45 per cent of MRP.

The manufacturers faced hard time due to rise in the whole sale price. This is making them loose business so the associates want the government to understand the loose for the industry an remove this tax under the above mentioned chapters enabling the industry to pay excise duty only on the transaction value of the garments.

The blast in designer wear industry

Research show that there is potential growth in the designer wear industry with an annual growth rate of 40 % the booming designer wear industry in India is likely to cross Rs 11,000 crore mark by 2020,  currently we are at about Rs 720 crore, according to a study titled ‘Trends in Indian Designer Wear Industry’ released by The Associated Chambers of Commerce and Industry of India (ASSOCHAM).

“The designer wear industry in India is driven by the force by higher disposable incomes contributing in rising the purchasing power and along with that the contribution is from the emerging trends of mall in our cities. This trend has also helped in the growth of fashion consciousness among the crowd.

With the increas in these trend and fashion awareness we see many increments and how more and more people are opting for branded products and they portray a clear picture of how much they in love with designer wear. As its unique and one of a kind, with very rare repeats. It highlights your personality.

Besides, rapidly growing popularity of boutiques selling designer and local wear showcasing finished and ready-to-stitch garments and trendy dress material is another growth driver for designer wear industry.

Then the next contributor for blast of designer industry is the film industry which is all about branded cloths and designer wear being exhibition by the individuals every day, and followers love to follow the trend.

“Currently India’s share in the global designer wear industry is a minimal 0.32 per cent but is likely to reach about 1.7 per cent by 2020,”

As we see a huge potential the ASSOCHAM plans and advices the fashion design institutes to concentrate on the designers who will contribute and work for making India the fashion capital of the world.

According to a recent ASSOCHAM survey nearly 35 per cent of male and over half of female shoppers in urban India prefer shopping at retail outlets which are one-stop shopping destination as one can find almost all the leading local and international brands under one roof. Besides, nearly 40 per cent of working couples prefer buying designer wear for their kids.

But before the designers move ahead , they tend to step back because of a major problem they face of plagiarism, as designs get copied and thus more and more fashion designers have started seeking copyright protection and are getting their designs registered.



The Apsara awards are back as every year. Once again rewarding the talents….making few really happy and some pretending to be happy, people sad. But there is always one winnerThe 7th Chevrolet Apsara Awards 2012 powered by Venus Soap saw a dazzling night with all celebrities in shimmery attires. The event this was held at the Mumbai’s plush Yashraj Studios. These awards are not just awards like so many other awards happening every year off late, but are ranked among the most awaited events by the television and entertainment industry.

The hot topic to discuss is the red carpet. Which was the stand out at the event?

Who wore what?

This time the celebrities were dressed in classy attires. It was not just stylish garments by designers but added to it was the fabric they wore to stand out. It was more of satin, silk and velvet which added classy tint to the styling. The sari and dresses were all trancy with chiffon / crepe or net fabric. The ladies looked amazing with delicate work or zari preferred by most of them, where men were not less. Most men rocked the ramp with a black suit, walking on a red pathway.

The pregnant victoria secret models


The angles count of pregnant models form Victoria’s Secret raises to 2. It’s not only Alessandra Ambrosio who is pregnant of the second time and announces the news with husband Caleb Followill, lead singer for Kings of Leon time but also Lily Aldridge who announced that she is expecting her first baby.

The most astonishing news was Ambrósio was about two months pregnant when she modeled three Victoria’s Secret looks with a pair of 30lb copper rings in the lingerie year-long catwalk spectacle. Her perfect abs was the reason nobody could really figure out her pregnancy. But it was a great risk taken by the Ambrósio. Now it’s time for lily and Alessandra to be care full.

The international brand GAS hits the Indian market.

Best clothing for intelligent, discerning and cosmopolitan people who has a view of dressing to express their unique personality for numbering occasions are best satisfied by GAS branded jean paired with the feel fed in so trendy and practical.

Gas launched its exclusive stores in Ferozepur Road, Ludhiana. The brand chooses Ludhiana due to the growing market scenario in this market. It’s not just one store they plan to make it big and open upto four stores in the city. The store is spread over an area of 990 sq feet, where the visual merchandise of the store is given high importance and they use denim containers especially to make the display better and make it easier for the customer to see the product.

Not just Ludhiana they even aimed to cover cities like Delhi, Mumbai, pune and Ahmadabad with their exclusive stores. Where they launched its flagship store on 8th September, in the national capital. The 1400 sq. feet store, housing the GAS Autumn Winter 2011 Collection, is located on the ground floor of DLF, Saket.

There collection includes dresses for evening wear in silk jersey fabrics, pants, sheer tops etc for women. They have all to make a women look sexy. While men can dress up weaning nightlife colours like black to charcoal with touches of white.

Mostly available within Shoppers Stop in Mumbai, Bangalore, Hyderabad, New Delhi, Kolkata and Amritsar.



This is for publicity or revenge is the question many will have from nihar pandva on the latest step which he is moving forward for.
He has come out of his shackles and making an effort to get a peep in the inside story of his break up with the famous celebrity Deepika Padukone. Nihar is very clear on his idea that this breakup will help him become a good actor. But it will affect Deepika which is not his concern.
He gets his inspiration from the movie rockstart, when he realizes not to sit quite after the pain he faced after the breakup. No pain No gain, what Ranbir says in the movie is his tag line for this inspiration. He wants to take this failure as the reason behind his future foreseen success.
Working with his friend Prashant Chadha as the director of the movie based on his life will also be shot at Anupam kher’s acting school where their love story started.
The efforts are clear to gain success from stepping on the celebrity’s success. Though Deepika has her own stand and followers, which are a screen for her and such acts, will not affect her. But this coming up story of the new release could be given a better base for success.

Color Forecast 2012




  • Provocative Tangerine Tango, an enticing juicy orange, is a vivacious and appealing refresher to enliven anyone’s outlook this spring.
  • Providing a jolt of energy, Solar Power radiates warmth and cheer.
  • Fanciful Bellflower, a distinct ornamental purple, exudes uniqueness and creativity.
  • Scintillating and sexy, Cabaret is a sensual and intense rosy-red – an excellent choice for summer clothing and cosmetics.
  • Sodalite Blue, a classic maritime hue, brings order and calmness to mind. Like an anchor to a ship, this dependable shade works with every color in the palette.
  • Cockatoo, a tactile blue-green, is sure to make your spirits soar. This unusual hue adds a whimsical touch to the palette and will make a statement this spring.
  • Margarita, a piquant yellow-green, lifts spirits with its refreshing and stimulating glow.
  • Reminiscent of a blossoming garden on an early spring morning, fragrant Sweet Lilac evokes the fresh scents of summer. This delicate pinkish lilac adds a touch of romance to any wardrobe.
  • Natural, versatile neutrals add practicality to this season’s brights. Driftwood, an adaptable blend of beige and gray with a slightly weathered feel, and Starfish, a perfect warm summer neutral, complement all colors featured in this season’s top 10.


  • Similar to the women’s palette, men’s hues take a bright and playful approach to spring 2012, with yellow and orange continuing to make a statement.
  • Brave, bold colors like Tangerine Tango and Solar Power are the perfect confidence boosters.
  • Combine them with Sodalite Blue for a more balanced look, or weave in warm neutral Starfish for a safer, more subdued look.
  • Spring and Summer naturally evoke feelings of calm ocean waters and tranquil beach vacations.
  • Vivid Hawaiian Ocean adds sparkle to any attire. Pair it with Dazzling Blue to lift basic blues to new heights.
  • Vintage Khaki, a timeless yet quintessential classic, is best paired with Granita, a full-bodied and robust deep red.
  • Breezy Tradewinds creates the perfect combination for spring with Dazzling Blue and Grass Green.
  • This sporty Tommy Hilfiger yet classic golf green is sure to be a hit in active sportswear.

20% the projected growth of organic market by 2011 end

The recent report from Textile Exchange pictures the increased global demand in the organic cotton industry. LaRhea Pepper, a Textile Exchange managing director, phonated, “Consumers continue to be committed to supporting the use of organic cotton and other sustainable fibers, while brands and retailers continue to make their product lines more sustainable by continuing to increase their use of such fibers which are safer, more innovative manufacturing processes,”

Several brands and retailers increased their utilization of organic cotton more than double and playing the same even for 2012 Large programmers too stay with the plan. As an outcome, Textile Exchange projects that the organic cotton market will increase another 20% in 2011 globally to result in an appraisal of $6.2 billion market by the edge of 2011 and a $7.4 billion market in 2012.

For the first time, in 2010 the Textile Exchange inquired about the usage of sustainable fibres along with recycled and cellulosic fibre. Recycled polyester and Tencel® grabbed the top two as reported by the corresponding companies; overall, the result indicated a hefty increase on their usage and others in the forthcoming years. The report of 2010 will be the case for the report of the next year.

The areas selected for future collaborative works include the development of a harmonized definition of a sustainable or preferred textiles and arming more competitors in textile, apparel, home furnishings, etc to blend the sustainability into business and product strategies through training, tools, and information.

The Top Ten organic cotton-using brands and retailers globally last year were: H&M (Sweden), C&A (Belgium), Nike (Oregon, USA), Inditex (Zara) (Spain), Adidas (Germany), Greensource (Washington, USA), Anvil (New York, USA), Target (Minnesota, USA), Disney Consumer Products (California, USA) and Otto Group (Germany).

Funky Fashion – WLIFW

On the runways of the ‘Wills Lifestyle India Fashion Week’ 2011, was the appearance of most the interesting clothing and headgear which spoke creativity and funky wearability.

 Psychedelic colours, wearable art, sculpted forms and prints we all in rage!

The silhouettes and styles were outta this world, vibrant, joyful and classy! Many designers made heads turn with their collections, like Raakesh Agarwal – made a comeback after few seasons with a fantastic presentation of latticework of his silhouettes.

 Some of the other designers were Pankaj & Nidhi who kept the wearability factor in all their garments but did not miss the mark of the creative factor.  They used a lot of cutwork, appliqué and folds of fabric to help the garments be body flattering! This was one of their best collections so far!

 Many of the other designers like Anupama Daval, Nikasha Tawadey and Wendell Rodricks used a blend of the many many shades of colours and flowy silhouettes. In their collections there was a distinct Indian meets Western culture and they had a traditional feel as well as a funky side.

 The Funky Fashion in India has come a long way and there’s no one stopping them! Cheers for the Fashion Designers! Way to Go!