The kidswear sector in India is growing at a rapid pace and is expected to become a $12.6 Billion industry by 2020. With the rising disposable income of the middle and upper classes, parents in India are becoming increasingly conscious and concerned about their child’s wardrobe. Therefore, the demand for stylish and fashionable kidswear is on the rise in cities across India.
Moreover, the kidswear sector is being fuelled by the rise of digital influencers and bloggers, which are giving insights and ideas on the latest trends, designs and styles in the kidswear industry. Digital campaigns such as #KidsFashion or #KidFashionista, along with increased visibility of children’s apparel on online retailers are also contributing to the rise of the kidswear segment in India.
Kidswear offers a wide range of opportunities to global brands as well as domestic players looking to tap into an appealing and growing market. The local market is starting to understand the concept of fashion even at a young age and they’re more than willing to purchase stylish clothes or trendy items for their children. Indian parents also love to dress their kids in the best clothes, accessories, jewelry etc. Therefore, manufacturers of kidswear products can take advantage of this need for fashionable and fashionable items.
Apart from this, manufacturers can also target the ethnic Indian market which has always been an exception in this segment. There is huge demand for traditional ethnic wear for kids, both for casual and occasional usages. From designer Sherwanis to designer Lehengas to lovely Kurtas for kids, these products are in high demand due to their varied colors and designs.