India is all set to host its first-ever digital fashion week. The digital fashion week, organized by the Fashion Design Council of India (FDCI), will be held in the first week of August 2020. This trend-setting event will be broadcasted live on the internet and will be accessible to viewers across the globe. The digital fashion week is being organized to help the Indian fashion industry to stay afloat during these times of economic slowdown due to the Covid-19 pandemic. It will be a platform for the country’s leading fashion designers to showcase their latest collections, as well as to connect with buyers and fashion enthusiasts from across the globe. The digital fashion week will include virtual shows, designer talks, digital exhibitions, and even a ‘Digital Store’. The virtual shows will feature models walking the digital ramp and showcasing the latest designs from the participating designers.
The designer talks will feature interviews with leading fashion designers and industry experts from across the globe. The digital exhibitions will give viewers an opportunity to explore the latest trends in Indian fashion and to get a glimpse of the designers’ collections. The ‘Digital Store’ will give viewers the chance to purchase the latest fashion wear from the participating designers. The digital fashion week will be a platform to promote sustainability in fashion. It will encourage customers to buy sustainable fashion wear and accessories, and to adopt sustainable practices in their day-to-day lives. The digital fashion week will also be an opportunity for the participating designers to promote and sell their products to a wider audience. In addition, it will be a great opportunity for the fashion industry to showcase its latest trends and innovations, and to connect with customers from across the globe. The digital fashion week is a great initiative and will be a major step forward for the Indian fashion industry. It will give the industry a much-needed boost and will help to promote Indian fashion and sustainable practices across the globe.