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- Redefining the traditional crafts, the duo has endeavored to give men and women’s fashion an international look that spells indigenous character. Inspired by the traditional crafts of tie-dyes and the vibrant colours of India, their silhouettes are relaxed, functional and sometimes whimsical.
- On the other hand, Rahul found his true calling a little later in life. A science graduate, he gave up a career in the Civil Services to pursue studies in business administration, specializing in international marketing. Dissatisfied with his corporate career, however, he soon gave vent to his creative side, finding expression through the various art forms of cinema, classical dance and design. Jain is also a strong votary of yoga and meditation.
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