The Fashion Life Cycle
Fashion is a fad. The people in the industry and working to bring out something new continuously. So let's have a brief on the inside of the industry.
What it is relation of fashion to trend?
Individuals stick rigidly to the rules. You may possibly properly be solitary of persons who amble their own way and dress as they like. When it comes to the trend industry, it’s a continuously changing globe. Even though quantities of trends are regarded as ludicrous and outdated, several other comebacks with innovative ideas. In the end Trends are about how well one caries themselves. From your hair do till your foot ware all come under this fashion trends. You may be one of those who walk their way and dress as you like. Someone like your style they follow it and that becomes the current fashion trend.
1. Rise /Development :
As the style starts catching up, the manufacturers start producing the piece for the customers. This is the time when the style is adapted with cheaper fabrics, and lesser detailing. For example a swarvoski crystal studded dress will be just studded with cheaper crystals to make it more affordable to the customers (who may not always be as rich as the leaders). More and more people can be seen in these clothes in the rise period. The magazines would be writing about how such and such thing is a rage in Delhi or Mumbai or Kolkata. You would also see a lot of advertisements from the brands about availability of that particular style.
2. Peak :
As the name suggests this is the peak of the style. You will be able to see a lot of copies and cheaper variety on the streets. The trends would have trickled down to most economic strata of the society. The fabrics on the streets would be even lesser quality than the ones you found before. Everyone would be wearing/carrying a variety of the original style. This is also the time when the manufacturers are producing and selling the fastest. The fashion followers have fallen for the style that was introduced. The length of the peak period determines whether the trend is actually a classic or a fad or just a in and out fashion statement.
I may not have to explain this, but for the benefit of those who do want to know. The trend starts to slow down. Mainly because some other trend has caught up by this time, and people want to get something new in their wardrobes and on their skin. Retail mark downs are happening by this time and the market sees the word "SALE" for such items
This is the time when the only people who are still holding on to the trend are fashion laggards. The manufacturers have stopped producing; and retailers have stopped putting it on their shelves, even the people have stopped buying. This is also the time that runs parallel with the peak of another fashion trend.
Posted December 30, 2011
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