Burberry shoves Luxury Brand Envelop with Interactive Fashion Show Ad

June 26th, 2010

Burberry is introducing an interactive campaign for its Autumn-Winter 2010 collection, in which consumers of the luxury retailer are able to click, drag and control their views of the ad.

The products, the models, the collection itself are all motion-responsive with users able to manage the cast and products in each shot. The video can be revolved, paused and dragged by 180 degrees.

The campaign is launching in July on Burberry.com; there will be a social media part on Twitter and Facebook as well. All collectively, 14 images and six interactive videos of its Burberry Prorsum, Burberry London, Burberry Brit and Burberry Accessories collections will be featured.

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Paris menswear designers break out Jesus sandals

June 24th, 2010

Androgynous silhouettes and sensible sandals are set to be the must-have appears for next summer, if the first day of Paris’ four-day-long menswear collections Thursday was anything to go by.

Gender-bending looks ruled the spring-summer 2011 catwalk at Jean Paul Gaultier, where strapping models wrapped in postage-stamp-sized towels lounging in a mock hammam opened a show enthused by the androgynous style of the late French designer Yves Saint Laurent during his years in Marrakech. Post-apocalyptic androgyny — think sleeveless Barbarella vests worn with platform stripper boots — was the name of the game at California-born designer Rick Owens’ somber show.

Louis Vuitton, the luxury giant that got its begin as a trunk maker, continued to discover the idea of the journey, sending out a travel-ready collection of packable splits with Chinese touches and sensible sandals that were made for walking.

Paris’ menswear shows move into day two on Friday with shows by coveted French heritage labels Givenchy and Yves Saint Laurent, Dior designer John Galliano and his Dior Homme counterpart, Belgium’s Kris Van Assche.

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Fashion icon here for wedding dreams

June 23rd, 2010

ACCLAIMED fashion designer Henry Roth is coming to Darwin to dispense his skills in the wedding gown arena.

The international identity will present one-on-one consults with brides.

Roth is stocked in more than 120 fashion boutiques across Australia, and his iconic gowns are among the top five selling lines at the world’s major bridal couture store, Kleinfeld’s in New York City.

Roth said he couldn’t stay to visit the Territory. If a designer becomes valuable, it’s the start of becoming stale. I’m expecting down to earth brides with genuine celebrations.

Roth said the dress a bride selects says a bunch about her. It is similar to reading tea leaves. The wedding dress is the personification of who the bride is.

Roth was a fashion mentor on the mainly recent series of Project Runway, and has now been made the official fashion correspondent on Channel Nine’s Today Show.

Roth will be presenting fashion consultations at Dressy Dresses in Berrimah from Thursday June 24 to Saturday June 26.

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