What’s cyber Monday?

November 29th, 2011

It’s just a marketing strategy. It’s the Monday sale strategy following black Friday. And black Friday is the Friday following the thanks giving day. Its days known, all for sales.
•    The cyber Monday is said to be a major sales day online. Promoting day’s just makes sales so much more and simple than normal days,
•    Cyber Monday has now become an international marketing term used by online retailers in Canada, the United Kingdom, Portugal, Germany and Chile.
•    Cyber Monday is hardly a recent phenomenon. In fact, it first kicked off six years ago as a way for online retailers to compensate for the lack of brick and mortar store locations.
•    This term is a neologism invented by Shop.org, part of the U.S. trade association National Retail Federation. It was first used within the ecommerce community.
•     This day is of late even breaking records in sale of thanks giving day. The sales are made by shoppers sitting at home at any point of time. The number of deals offered to them on this day or say cyber week is the cause to increase the sales.
•    One of the biggest deal and advantage offered my most of the merchants this day is free shipping.
•    There are mobile app also available to shop on these days, what can be much easier than shopping online today.
•    The major cause for this increase sale may be the customers to avoid the crushing crowd at the stores. But whatsoever it is, will definitely be breaking the records in sales for the thanks giving day soon.

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Lady gaga enters the retail industry

November 28th, 2011

Lady gaga is back with a new pop up shop this Christmas at Barney’s department store. The bright colour colour Christmas celebration has already started at her store. When she did not leave any room for anything incomplete, including her dressing and dressed up like a Cinderella, wearing the gown of the well know designer Chanel.She wore pearl necklace and shades from Alexander Wang.
She has all stuff in the shop, which is influenced by her, counting up to 170 different products. All for entertainment, you name it she has it… from ipad covers, toys, cloths, accessories, to sweets. Even musical composition notebooks are available here, all with her logo over it.
  • The candy shop.

  • The leather jacket available at the store designed by Chanel designer Karl Lagerfeld

  • The accessories and the monsters…

She is not only a good singer and a fashion icon to be watched, but also declares to send 25% of sales to her “born this way foundation”.

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Rap up in FUR, its winter season….

November 25th, 2011

This time what hit the fashion fur coats. They definitely look really royal and classy. Wearing a pure fur coat… wow who will not love it. If we keep the fact out of our mind, of what it is actually made up of. Though this year a lot of anti protest was done against killing of animals to make fur garments but still it has made his way through…..Furry coats, gilets and trimmings are this winter’s hottest cover ups, as seen on and off the catwalk… Leopard print to be specified doesn’t need to look tacky; just mixing it with earthy-toned accessories is what you need. Then it depends what style u pick up a coat or a shrug or a stole.

·         Michael Kors Belted shearling vest. Team this with a pair of high waist denims and a polo neck to tick off the 70’s trend.

·         Ware house: This fur front cardigan would be great in an air-con office.

·         Asos: A burgundy muffler will add a touch of old age glamour to your party outfits.

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