Samsonite, the world’s leading luggage brand, has recently launched its second edition of its innovative luggage trade-in campaign. This campaign allows customers to trade-in their old and unwanted suitcases for a discount on a brand new Samsonite suitcase. The campaign is aimed at encouraging customers to upgrade their luggage and create more space in their homes, while simultaneously helping the environment by reducing waste.

The campaign encourages customers to bring in their old suitcases and exchange them for a discount on new Samsonite luggage. Customers will receive up to 40% off their new purchase, depending on the condition of the suitcase. To ensure customer satisfaction and quality, Samsonite will also offer a two-year warranty on all products that have been purchased through the trade-in campaign.

In addition to the luggage trade-in campaign, Samsonite has also announced that it has collaborated with the Pantone Color Institute to create a new colour, “Samsonite Red”. This new colour is a vibrant and eye-catching shade of red that will be featured on Samsonite’s luggage. The new colour is meant to represent Samsonite’s commitment to creating stylish, functional and innovative luggage products.

With this campaign, Samsonite is hoping to make a positive environmental impact by encouraging customers to upgrade their old luggage and reduce their waste. The company is also hoping to inspire customers to add a touch of style to their travels with the new Samsonite Red colour.

The luggage trade-in campaign is a great way for Samsonite to engage with its customers and promote sustainability. By offering customers discounts on new luggage and providing a two-year warranty, Samsonite is providing customers with an incentive to upgrade their old suitcases. The new Samsonite Red colour is also a great way to add a bit of style and personality to the travel experience.

Overall, Samsonite is doing a great job of encouraging customers to upgrade their luggage while helping the environment by reducing waste. With its innovative trade-in campaign and the new Samsonite Red colour, Samsonite is sure to inspire customers to travel in style.