The Indian Fashion and Modeling Industry utilizes ethnic wear modeling as a large section of its fashion model base. Traditional garments such as sarees, lehengas, kurtas, sherwanis and salwar suits are frequently featured in advertising, as well as used during fashion photoshoots and brand promotions. Ethnic Fashion is entrenched into Indian culture, especially for large gatherings like weddings or festivals; therefore, there will always be a need for ethnic wear models year-round.

Beginners are finding ethnic wear modelling to be one of the simplest ways to enter into the modelling business. This is due to the fact that ethnic wear modelling focuses more on the model’s creativity of facial expressions, body posture and grace, rather than adhering strictly to body measurement parameters.

What is Ethnic Wear Modelling ?
Ethnic wear modelling presents the variety of traditional Indian textiles to be marketed through Fashion Brands, Designers and Stores. When presenting ethnic wear models must emphasise on the aesthetics and cultural significance of these beautiful garments, while being able to show confidence and use natural and relaxed body language.

Models of both sexes are utilised during ethnic shoots, female models typically model sarees, lehengas and salwar suits, and male models typically model kurtas, sherwanis and festival/gala attire.

Who can do Model Ethnic Wear?
Ethnic Wear is a sizable market, allowing for a diverse range of ethnic wear modelling opportunities; those interested can fit this description; among those include:
● Female models who want to begin their modelling career
● Confident men who would like to pursue a career in modelling
● Teenage models for youth-specific ethnic brands
● Child models to participate in family-centric holidays/celebrations

The diverse audiences offered with ethnic wear modelling make the opportunity of participation far easier.

Requirements for Modelling Traditional Clothing

For the beginning ethnic wear model, there are three areas of skill development:

● Decent postural balance.

● Natural expressions/face.

● Be comfortable with the clothing.

● Develop some type of posing technique.

● Confidence in front of the camera.

Ethnic models should be graceful and real rather than perfectly photogenic.

Getting Started with an Ethnic Wear Modelling Carrer in India

One way to gain exposure is to set up a portfolio with clear ethnic wear images. Use natural make-up, neat presentation, and simple backgrounds as much as possible. Avoid heavily edited pictures or overly glamorous looks.

By working for a modelling agency and working with experienced fashion photographers, you’ll not only gain access to actual job possibilities, but also build a strong portfolio as a model. When reaching out to modelling agencies, research the companies before you contact them, and be cautious of agencies that ask for registration fees.

Employment Opportunities

As an ethnic wear model, you’ll have the potential of being employed in the following types of assignments:

● Designer & Boutique Shoots

● Wedding & Bridal Productions

● Festival Promotion

● E-Commerce Fashion Catalogs

During the festive and wedding seasons, many Modelling Agencies continually look for ethnic wear models.