Eudon Choi in Elle magazine


Vauxhall Fashion Scout Merit Award winner, Eudon Choi, is already emerging in UK’s tops glossies.

The Royal College of Art graduate, Eudon Choi, cemented his “one to watch” status this month, as his design was selected to feature in Elle’s main fashion story.

Shot alongside pieces by Chanel, DKNY and D&G, Choi’s navy wool coat with leather panelling will be in the pages of its September issue, released this week.

Choi’s career has been strongly watched since his graduate masters collection was snapped up by Dover Street Market, and he previously counts celebrities Sienna Miller and Jade Jagger among his many fans.

The magazine appearance comes following the former Twenty8Twelve designer was presented with the Vauxhall Fashion Scout Merit Award last week. Following in the footsteps of previous Merit Award winners Hermione di Paula, David Koma and William Tempest, the Korean designer will now obtain a fully sponsored catwalk show during September’s London Fashion Week, and exhibition space in both London and Paris.

“I am amazingly excited to win the Merit Award. Being given the chance to do a solo show during London Fashion Week, with my second full collection, is more than I could have dreamed of,” said Choi. “The assist and support of Vauxhall Fashion Scout with ‘Ones to Watch’ has been instrumental in moving my label forward and I know the Merit Award will take me even greater exposure.”

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