Kingsofleon

News is echoing around the fashion world that the Kings of Leon are the latest musical act to open a fashion line after this week’s declaration that The Shop at BlueBird on King’s Road in Chelsea, London, UK, will be exclusively selling their limited edition variety of 12 items branded “S2A X KOL”.

As ever when a person or group makes a outwardly incongruous switch into fashion, it appears that this is yet one more white-label association: the line is fashioned hand-in-hand with communication, film and fashion company Surface To Air. Presumably the latter is responsible for the design and creation of the 12 items and Kings of Leon have brought, well, their name, to this party?