The British high street chain, Topshop, will showcase emerging design flair at London Fashion Week for spring/summer 2010 in the old Eurostar terminal at Waterloo station.

Topshop has given a effective ‘platform’ to emerging design talent by providing sponsorship for NEWGEN ( British fashion’s star newcomers) since 2001, and, for Fashion East, another initiative, since 2003. This season the platform will become a actuality as the Topshop shows discover a new home where the high-speed trains once whisked millions of passengers to and from Paris.

For this London Fashion Week, the cavernous space will be changed into a giant catwalk and presentation area, once again play host to foot-traffic – albeit of an altogether more exciting kind.

Fashion East’s 10th Anniversary show, on Tuesday, 21st September, will signal fashion’s departure, as models strut their substance in designs by Simone Rocha, Heikki Salonen and Felicity Brown.

Meanwhile, throughout London Fashion Week, the style fever will persist in Topshop’s Oxford Street, W1 store with a dedicated NEWGEN pop-up area and a photo-wall of ‘best-dressed customers’.