Purses: the Hottest Accessory

designer-ladies-handbagsPurses, Purses, Purses

Purses are becoming this season’s hottest accessory! They are a great item to sell in your boutique/ salon for many reasons. Such as, ninety-nine percent of women carry a purse daily and a large portion of your clients are women. Thus, your target buyers come right to you. Also, most women own at least 3 purses, which means they are always on the look out for the next great addition to their collection.

How to help your customers find the perfect purse and, in turn, increase customer satisfaction: All shapes, sizes, and styles of purses are trendy, so the only requirement for carrying a stylish handbag is sporting a purse that compliments the body shape of the owner.

Body Type=Purse Style:

Large Bust: A purse with long handles is ideal for this body type. No short strap purses for this shape because they over accentuate the chest. Recommended the Large Studded Shoulder Bag.

Very Petite: A clutch or a rectangular purse that hits at the hips helps increase height. No large bags for this shape because they make one look smaller: Recommended: Double Handle Hobo Purse.

Very Tall: The only suggestion is no small handbags because they tend to look out of proportion. Recommended: Large Pocket Shoulder Bag.

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The Connection Between Celebrities and Fashion

Celebrities and fashionAnd thus we see the reason for the relationship between fashion designers and our favorite A-list celebrities. Calvin, Donatella, Marc, and the rest of the gang are certainly not fools! Fashion designers are aesthetically driven – they seek to create physical beauty inspired by their thoughts, ideas, and visions. This physical beauty is known to us as clothing. And how beautiful it truly is!

And what can be better than a meticulously constructed and designed floor length Vera Wang gown? A meticulously constructed and designed floor length Vera Wang gown on Julia Roberts! Fuse the most beautiful fashiondesigns with someof the most beautiful faces, bodies and people and the result borders on sublime – a sensory delight that keeps us tuned in and left wanting to emulate.

Flashback to the months leading up to my senior prom… just weeks after Gwenyth Paltrow won her Academy Award for “Best Actress“, the racks of Macy’s were overflowing with replicas of Paltrow’s bubblegum pink ball gown. As much as we value our individual tastes and fashion sense, there is at least a part of us (no matter how small), that emulates the beauty we find in the world. This is natural, right?

I have heard that a celebrity wearing your gown/tux/creation to a red carpet event is worth over a million dollars in advertising. Further, they tell me that slipping a gorgeous frock onto an Academy Award winner is worth tens of millions of dollars in advertising. This does not seem to be much of a stretch. Beauty sells – making the relationship between fashion and celebrity brilliant.

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Today’s Fashion Can Be Tomorrow’s Pain

pain-in-high-heelsLooking your best might not always be the best thing for you. Today’s society is extremely fashion and style conscious. Unfortunately, clothing designers and stylists aim to please by creating unique looks that might not always be practical or even comfortable.

The look of the season shows runway models in high platform heels and tight skirts or pants. Models have perfected the runway “walk,” but the popular looks and accessories are frequently impractical and could create leg, back, and spine or neck problems. “Sometimes I see a woman walking down the street with high heels and a two-ton bag, and I want to stop her and make her aware of what she is doing to her body,” said ACA president Dr. Richard Brassard.

Women generally wear high heels to complement an outfit, not for comfort, but some might not realize that these shoes can cause serious discomfort in the feet and can also exacerbate back pain. High heels alter the balanced position of a person’s body. When a woman wears high heels, a new dynamic equilibrium occurs. Dr. Brassard compared the musculoskeletal system to a mobile, hanging in dynamic equilibrium, each part balancing the other. If one part becomes ‘fixed,’ the whole system will compensate with a movement or restriction. Essentially, wearing high heels for any length of time increases the normal forward curve of the back and causes the pelvis to tip forward. This alters the normal configuration of the pelvis and spine necessary for the body to maintain a center of gravity.

“The legs are the foundation of the musculoskeletal system, and a person standing flat-footed or bare-footed would be completely balanced,” said Dr. Brassard. “While standing, the hamstrings are taut and both parts of the pelvis are stabilized so that the support is normal. By bringing the heel up, you encourage the shortness of the hamstring muscles.”

Women and men alike fall into the fashion trap. However, women, more than men, tend to wear clothes that are too tight. Stylish tight tube skirts and tight pants can be attractive, but are often too restrictive. Clothes that are too tight throw a person off-balance, and simple everyday tasks such as bending, sitting and walking become difficult. “Tight clothes restrict a person from moving comfortably, resulting in poor posture and misalignment of the spine,” said Dr. Brassard.

Another unhealthy fashion statement is the use of heavy purses, backpacks and handbags. Women and men tend to carry too many items in one bag, or briefcase, and are often not aware of the potential health risks associated with toting an excessive amount of “stuff.” Carrying a bag with detectable weight-more than 10 percent of your body weight-can cause improper balance. When hiked over one shoulder, it interferes with the natural movement of the upper and lower body. “The person carrying the bag will hike one shoulder to subconsciously guard against the weight, holding the other shoulder immobile,” said Dr. Brassard. “This results in the unnatural counterbalance movement of one shoulder and little control over the movements of the arms and legs. Even worse, the spine curves toward the shoulder.”

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