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Hawko’s golden sirens come out of their ammunition for slick show
It was a golden opportunity and Myer ran with it last night with a summer fashion show that was big, attractive and scandal-free.
For years the department store has been in concert the not-so-glamorous little sister to David Jones. But that is altering. Last night’s show was modern, youthful and slick. Myer may not have the major names in Australian fashion hanging in its aisles but it has made some good buying decisions this season.
A superb triton shell sculpture crafted out of pine – the work of the architect Chris Bosse, who formed the Watercube for the Beijing Olympics – set the summer beach scene within CarriageWorks at Eveleigh.
Tags: fashion events, Fashion Show
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Watch out for POOLTRADESHOW (August 17, 18 & 19 2010)
POOLTRADESHOW is the original independent tradeshow, established in 2001 for the boutique market and leading retailers world-wide. It is hosted bi-annually every February and August in Las Vegas in conjunction with MAGIC Marketplace.
POOL carefully curates each show, balancing fresh talent with established brands. Each POOL brand is pre-screened to provide a well-rounded representation of items that will keep the boutique and lifestyle market at the pulse of emerging trends.It offers a distinct intimate environment that is conducive to doing business, with a non-intimidating ambiance allowing POOL exhibitors the opportunity to stand out and develop their brand.
Pool allows buyers and brands to stay connected year-round at www.pooltradeshow.com
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First looks: Madonna’s Material Girl collection
She bagged Taylor Momsen as her model and a spot in Macy’s so it was scarcely surprising that people were queuing around the block yesterday to get their hands on Madonna’s new clothing range.
The pop icon that has also set the fashion world alight with her stage outfits over the years has ventured into the designing world with her daughter Lourdes and started the Material Girl collection aimed at 15-25 year olds.
Yesterday’s launch saw girls eager to get their hands on the collection, presented with cupcakes by models and greeted by Madonna look-a-likes. They were also treated to a mini recital by Taylor Momsen, although Madge and her teenage motivation didn’t show.
And the range of clothing which comprises fishnet tights, low cut mini dresses, miniskirts, lace dresses, 80s ra-ra skirts and sequined hot pants, has already been criticized by children’s groups who have said the collection is “less than wholesome” in view of the teen age target.
Considering the range is targeted up to 25 years old we’re not so sure there’s a require to be concerned, after all the styles are like to what’s out there at the moment. However, we thought we’d give you the possibility to have your say.
Tags: fashion events, Fashion models
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