Fashion royalty turned out in force in London for the memorial service of designer Alexander McQueen.

Supermodels Kate Moss and Naomi Campbell and fellow designer Stella McCartney joined members of McQueen’s family to say a last farewell to the flamboyant fashionista.

About 100 mourners gone to the funeral of McQueen, real name Lee, at St Paul’s Church in leafy Knightsbridge, west London.  The congregation, with Ms Moss and Ms Campbell who were both dressed completely in black, spent around an hour inside the church before the coffin – laden with pink, white and red roses – was carried out by four pallbearers.

It was laden into a waiting hearse with “Lee” in white flowers on the back. The hearse troop off and gradually followed by two black stretch Jaguars carrying Mr McQueen’s family. Ms Moss, wearing a black knee length dress teamed with sunglasses, a black fur stole and black five inch Louboutin heels, looked distress as she got into a waiting car dressed.

She was followed with her close friend Ms McCartney who wore black pleated trousers, knee high boots and a short windjacket.

McQueen’s father Ronald was together by his five children at the ceremony which came two weeks after the 40-year-old’s death. He was discovered hanged in a wardrobe at his £2 million Mayfair home by his cleaner on the eve of his mother’s funeral on February 11th.

McQueen is the son of an East End cabbie, had three sisters and two brothers. His sister Janet McQueen, from Hornchurch, who was among the mourners today, recognized his body. McQueen’s life is due to be memorized through his clothes at Paris Fashion week on March 9th.