Pernia’s Pop-Up Shop Expands India’s Luxury Designer Fashion Scene

Pernia’s Pop-Up Shop has grown into one of India’s most important destinations for luxury designer fashion, bringing hundreds of Indian labels, couture collections, jewellery and occasionwear together through its expanding network of physical studios and online shopping.

The platform has grown from a small online designer marketplace into a major omnichannel luxury-fashion business. As of March 2026, Pernia’s Pop-Up Shop had 14 Experience Centres and sourced products from more than 1,100 active designer brands.

A Growing Luxury Fashion Network

Pernia’s Pop-Up Shop now has studios across major fashion cities including Mumbai, Delhi, Bengaluru, Hyderabad, Kolkata, Ahmedabad and Chennai.

These locations bring several Indian designers together under one roof, allowing shoppers to explore bridalwear, occasionwear, contemporary fashion, jewellery and accessories without visiting separate designer boutiques.

Mumbai’s Fort Studio Stands Out

One of the most impressive locations is the Fort Studio in Mumbai’s historic Kala Ghoda area.

Located inside the heritage Ismail Building, the studio spans around 50,000 square feet across five floors and showcases couture and prêt collections from designers including Seema Gujral, Anushree Reddy, Amit Aggarwal, Masaba and Rohit Gandhi & Rahul Khanna.

Indian Designers Under One Roof

A major reason Pernia’s Pop-Up Shop has become a fashion destination is the variety of Indian designer labels available through the platform.

Visitors can discover established designers as well as emerging names across womenswear, menswear, jewellery and accessories. This gives fashion lovers an opportunity to compare different styles, techniques and interpretations of modern Indian fashion in one place.

Bridal and Occasionwear Remain Important

Wedding and occasion fashion continue to be a major part of Pernia’s Pop-Up Shop.

The platform carries designer lehengas, sarees, kurta sets, contemporary outfits and accessories, while its physical studios also offer services such as made-to-measure fitting, customisation and personal styling consultations.

Why It Is a Fashion Hotspot Right Now

Pernia’s Pop-Up Shop is gaining additional attention in 2026 because its parent company, Purple Style Labs, recently entered the public markets.

Purple Style Labs made its stock-market debut on September 7, 2026, highlighting how a business built around Indian luxury designer fashion has expanded into a much larger retail platform.

A Useful Destination for Models and Fashion Creators

For models, stylists and fashion creators, multi-designer destinations can provide a useful look at how different labels approach silhouettes, embroidery, colour, accessories and occasion styling.

The wide variety of collections can also provide inspiration for editorial shoots, portfolio styling and fashion content while helping creators follow the evolving Indian luxury market.

Final Thoughts

Pernia’s Pop-Up Shop has evolved from an online designer-fashion platform into a major luxury-fashion network with studios across India and overseas.

With more than a thousand active designer brands, large-format stores and a strong focus on bridal and occasion fashion, it has become an important part of India’s modern luxury-fashion landscape.

For fashion lovers, models and creative professionals, Pernia’s growing network is one of the Indian luxury-fashion destinations worth watching in 2026.

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